More SEO (search engine optimization) resources are available on the Internet today than ever before. The Abalone designs.com web site will have articles, blogs, and more information on search engine optimization and search engine marketing than anywhere else in such an easy to understand format. It's all free and every Abalone designs.com blog post about SEO will encourage comments from experts and SEO amateurs alike. We will never dangle partial information here with the goal of selling you SEO services. We don't believe you need it. If you have the time, safely making money on the Internet today is easy with search engine optimization. Canada, United States, UK, and international web site visitors can be driven to the web site using simple search engine marketing tools and business practices.
How can we give all these SEO resources away for free, you ask? It's simple: all of this information is already freely available on the web today. All we've done is compiled everything you need to know about search engine optimization in one place.
Abalone designs.com is your one-stop web site for search engine optimization. Don't hire a search engine optimization company! Be successful by reading a blog, article or free SEO information on web site marketing at Abalone designs.com today. The right SEO information leads to money and business success on the web.
Search engine optimization Basics:
- Search engine optimization starts with determining what keywords your potential visitors will search for.
- Brainstorm in groups within your company - ignore SEO for a moment and try to put yourself into the customers shoes
- Avoid general terms like "business" - "computers" - "free" - "work" - "products"
- If you sell one specific service, make a list of 5 - 10 related keywords
- If you sell many products, separate them into relevant groups or categories
- Visit Wordtracker.com or KeywordDiscovery.com - research the most used for phrases and get the KEI values and competition levels - can you compete with the big boys? If so, great! Target the most popular key phrases
- If not, look at the "long tail" keywords - the ones more near the bottom that get less searches but are easier to obtain high rankings for because they are more specific
- Web site content optimization - look at what Abalone designs.com does - we use our keywords in the following locations:
- Page Title
- Keywords and Description meta tag
- Heading tags (h1, h2, etc.)
- Bold words
- Beginning of sentences
- Beginning of paragraphs
- In linked anchor text (ie. Forget about the search engine optimization company and go with us!)
- DO NOT overuse keywords. It's called keyword stuffing and runs the risk of getting your site actually penalized by search engines
- Make sure the search engines can crawl your content and pages
- Create a site map with links to all your pages. There are sitemap generators on the web that can help do this fast if you have many pages
- Ensure your links are not generated by JavaScript or embedded in Flash
- Link to the full URL (ie. http://www.abalonedesigns.com/index.php - not just index.php)
- Use a static navigation system at the top and bottom of all pages, linking to the most important pages of your site
- Sign up with Google Webmaster Center and submit your sitemaps
- Obtain incoming links according to White Hat search engine optimization methods
- DO link exchanges with relevant sites in good standing with search engines
- DO directory submissions by hand
- DO write articles on the topic of your web site and share them through newsletters, social bookmarking and blog networking
- DO keep a blog for your company and get others to comment and participate - they may link to you from their blog!
- DO create social bookmarking profiles and bookmark your own content as well as other relevant content
- DO NOT join link farms for free-for-all sites that link to questionable content
- DO NOT join "submit your site to 1000's of directories" schemes
- DO NOT pay for search engine submissions
- DO NOT buy links en masse from poor quality sites
- DO NOT get links at places that use the SEO-unfriendly 'nofollow' attribute in their <a href> tags unless the site provides direct traffic
- DO NOT partake in any Black Hat search engine optimization practices
- DO NOT buy bad and useless SEO software like SEOElite. (Their site looks like an infomercial it's so bad)
- DO NOT break Google's official Webmaster Guidelines
- Monitor rankings and analyze web site statistics so you can improve upon search engine optimization methods in the future
- Join Google Analytics and track your web site data
- If you track several dozen keywords, consider buying search engine ranking tracker software and getting a Google API
- Search engine optimization is an ongoing process and knowing visitor trends can help you improve future SEO efforts
Advanced search engine optimization techniques:
- Fix bad spelling & grammar - Matt Cutts recently said that spelling counts for SEO!
- On the other hand, take advantage of misspelled words by ranking high for them - the market might be wide open for you
- Build a community out of your site or web presence by indulging in Web 2.0 concepts
- Social bookmarking can generate interest and indirectly create incoming links to your site
- Incorporate social bookmarking shortcuts and buttons into all your blog posts to make it easier for others to link back to you